Famous for their blocks, used to building creative thinking on young kids
Lego (trademarked in capitals as LEGO) is a collection of structure gifts manufactured by the Lego Group, a privately operated enterprise situated in Billund, Denmark. The business's main product, Lego, consists of multi-colored interlocking plastic-type bricks and an accompanying selection of gears, minifigures as well as other parts. Lego bricks could be assembled and attached in lots of ways, to build such objects as cars, structures, and perhaps working robots. Anything produced can then be taken apart again, and the pieces used to make other objects. The toys were initially designed in the 1940s in Denmark and have reached a major international attraction, having an considerable subculture that supports Lego movies, games, video games, competitions, and four Lego themed amusement parks.
It is the LEGO Group’s philosophy that ‘good play’ enhances a child’s life - and its future adulthood. That said, the LEGO Group has created and marketed a variety of merchandise all founded on the same basic beliefs of learning and building - by means of play. The range holds products for all small children. The complete product portfolio is graduated in its challenge to mirror the fact youngsters mature and develop.
Pre-school products are specially developed to promote youngsters to use their hands and fingers and create their motor skills through inventive play.
You can find out more about LEGO in their Wikipedia entry or by visiting their website at: http://www.lego.com