Educational Toys and Games from a renouned brand
LeapFrog Enterprises Inc is an educational toy company operating out of Emeryville, California. LeapFrog designs, builds up and markets technology-based learning products and corresponding content for the coaching of infant via grade school children at home and in schools internationally.
LeapFrog have developed a variety of characters to be used in-house, and also have eventually approved the personas for use in third party items. These personas are collectively called the Leapfrog Learning Friends. At first in early 2009, it appears that Leapfrog is interested in discontinuing use of the figures as numerous of the current toys or media generated for the new toys (i.e. Tag books) no longer feature the characters. However later it was declared that Edison, Leap and Lily will return in August 2009 on a new direct-to-video motion picture. It remains to appear if the other figures will return as well, however.
You can find out more about Leapfrog in their Wikipedia entry or by visiting their website at: http://www.leapfrog.com